Automation, Intelligence, and the Future of How You Build
We don't build websites. We build systems that think.
Frenti is an AI-native automation and development studio based in San Diego, California. We help businesses design, build, and ship intelligent digital products — faster than traditional agencies, smarter than off-the-shelf tools, and with the kind of craft that only comes from engineers who actually care about what they put into the world.
We sit at the intersection of generative AI, enterprise architecture, and modern web development — and we've made it our mission to collapse the gap between idea and execution.
What We Do
What we build. Why it matters.
Generative AI Systems
RAG pipelines. Fine-tuned LLMs. LoRA adapters. Agentic workflows. We don't demo generative AI — we engineer it into production systems that actually run, actually scale, and actually move your business forward.
Consulting & MVP Development
You bring the idea. We bring two decades of architecture thinking and a toolkit that ships in days. Whether you need a strategic roadmap or a working prototype by next Friday — we're the team that makes it real.
Intelligent Automation
Kill the busywork. We design automation systems that connect your tools, eliminate manual processes, and give your team back the hours they've been losing to tasks a machine should've handled yesterday.
Creative Studio
Cinematic real estate walkthroughs. Brand films. Product storytelling. We produce studio-grade visual content using generative tools — from architectural fly-throughs to lifestyle campaigns — at a fraction of the cost and ten times the speed.
Modern Web & Product Engineering
Full-stack applications built with intelligence at the core, not bolted on as an afterthought. Next.js, React, cloud-native architecture — designed to evolve, built to perform, shipped faster than you thought possible.
Workshops & Enablement
Your team is sitting on 10x productivity and doesn't know it yet. We run hands-on sessions and build custom playbooks that teach your people to prompt, build, and ship — turning curiosity into capability.
Our Approach
How we think changes what we build.
Conversation Over Specification
We believe the best products come from real dialogue, not 80-page requirements documents. We work iteratively, collaboratively, and transparently — shipping early, learning fast, and refining constantly.
AI-First, Human-Centered
Every solution we build starts with a simple question: how can AI make this better, faster, or smarter? But we never lose sight of the human on the other end. Technology should feel effortless. That's the bar.
Why Frenti?
Forward, by name and nature.
Frenti comes from the Portuguese word frente — meaning forward, ahead, in front. It's how we think, how we build, and where we believe technology should take your business.
We bring the strategic depth of an enterprise consultancy, the speed of an AI-native workflow, and the craft of a boutique studio. That combination is rare. We intend to keep it that way.
Meet the Founder
Peter Dirickson
25+ years of enterprise software engineering, from Fortune 500 architecture to AI-native product development. Peter founded Frenti to bridge the gap between what AI makes possible and what businesses actually need — real products, shipped fast, built to last.
Based in San Diego, available everywhere.
Who We Work With
We partner with growth-stage startups, mid-market companies, and enterprise teams who are ready to move fast and build intelligently. Our clients typically share a few things in common: they're tired of slow delivery cycles, they see AI as an opportunity rather than a threat, and they value craftsmanship over volume.
If that sounds like you, we'd love to hear what you're building.
Let's Build Something Remarkable
Whether you need an AI-powered product from scratch, an automation layer for your existing operations, or a technology partner who actually understands the architecture behind the hype — Frenti is ready.
Frenti — Forward-Thinking Automation and Intelligent Development.
San Diego, California